Snapchat

As a creative strategist across gaming, tech, and telco verticals, my tenure was spent helping clients get familiar with the Snapchat platform through either currently existing ads, or creating new experiences from scratch.

This was part analytical – looking at metrics of content in the same vertical that performed best, and part creative, creating bespoke lenses that told a story or shared an experience directly through the camera.

Working directly with lens developer partners I was able to develop mockups/prototypes exploring a variety of triggers for each lens (ex. smile, or put a hand up to activate) and even workshop AR experiences in realtime with clients through workshops.

Roles & Responsibilities
Concepting AR Lenses and Portals
Analytics, and trend analysis, and reporting
Client AR and MR workshops
Internal brainstorms

Brands Worked With:
Activision Blizzard
GOAT
Ubisoft
The Pokemon Company
Petco
Stella & Chewy