Meta Quest

Expand Your World

As Strategy Lead for Meta Quest and Meta Quest Gaming social channels the task was to develop the social channel strategy for Meta Quest handles as the new Meta Quest 3 flagship product approached.

Not only did we develop the go to market strategy for the headset launch, but we also showed people just how accessible mixed reality could be for everyone.

Roles & Responsibilities
Developing Audience Personas
Case Studies on Best In Class for social around gaming and tech
Tone of Voice exercises
Proactive & Reactive brainstorms
In-headset content capture
Influencer & Partnerships

Titles Worked With:
Beat Saber
Assassin’s Creed
Supernatural
Demeo
Population One
Horizon Worlds
Asgard’s Wrath 2

Category
AR VR MR

Timeline
2023 – 2024

Role
Strategy Lead

Agency
hi5.agency

Original Content – Virtual Explorers
@metaquest

TODAY IS THE DAY 📣 #MetaQuest3 is HERE. 🎨 Full-color passthrough 🔮 Breakthrough mixed reality  🤩 500+ immersive apps All that’s missing is YOU. Order now!

♬ original sound – Meta Quest
Launch Product Shot
@metaquest

Friends who slay together stay together 🏹 #MixedReality #Demeo #MetaQuest3

♬ original sound – Meta Quest
In-Game Capture, Evergreen
@metaquest

New games catalog + two monthly titles 🔥 📢 Action-packed adventures for just $7.99 USD a month. Buy a yearly subscription for $59.99 USD and get $25 USD store credit. Save money. Game on.  Ends 5/31/24. Terms apply.

♬ original sound – Meta Quest
Serialized Content, Game Releases