Asgard’s Wrath 2

For the launch of Meta’s first AAA title, my team and I led the social branch of the launch campaign. However, this was more than just creating a social post or two.

We created a unique strategic approach to match the brand campaign’s “Chaos is Coming” tagline.

Leveraging the game’s iconic villain, Loki, we centered him as the “Curator of Chaos”, showing just how disruptive the villain could be inside and outside the game.

This required in-game capture as well as special executions at both TwitchCon and The Game Awards to really give gravity to the God of Mischief.